Tens of thousands of visitors stayed hydrated during Melbourne’s hottest days.

During the Australian Open, with thousands of spectators moving through the venue daily and Melbourne’s summer heat at full force, hydration wasn’t optional — it was critical.

PFM was entrusted to deliver and deploy 30 refrigeration units across the entire venue for one of Australia’s leading beverage brands, Asahi.

When timelines are tight and visibility is high, execution must be flawless.

The Challenge

  • Large-scale venue
  • High foot traffic
  • Strict event access windows
  • Sensitive equipment
  • Compressed timelines
  • No room for delivery errors

Every fridge needed to arrive:

  • On time
  • In perfect condition
  • Positioned correctly
  • Ready to perform

Our Approach

This is where Trusted Expertise becomes operational reality.

  • Coordinated multi-drop scheduling aligned with event access windows
  • Pre-planned staging to reduce congestion and double handling
  • Dedicated teams experienced in handling refrigeration and sensitive equipment
  • Real-time tracking and communication across operations

Execution required precision — not improvisation.

The Outcome

  • 30 fridges delivered across the venue
  • Zero damage
  • Zero missed windows
  • Seamless installation support

The result?

Tens of thousands of visitors stayed hydrated during Melbourne’s hottest days — without ever knowing the logistics effort behind it. That’s exactly how it should be.

At PFM, reliability isn’t a marketing claim — it’s measured performance.

From national sporting events to complex retail rollouts, our customers trust us when visibility is high and expectations are higher.

Because when the heat is on, execution matters.