PFM delivered to 232 7-Eleven stores in three weeks with zero missed deadlines.

Speed, scale, and precision — three words that defined our recent 7-Eleven rollout across Australia.

When one of the country’s largest retailers needed a partner to manage a complex, time-critical rollout, they turned to PFM. The challenge? Deliver and install new fridges across 232 stores in just three weeks, without compromising quality, compliance, or customer experience.

The Challenge

For large-scale retailers like 7-Eleven, downtime isn’t an option. Every hour a fridge is out of action means lost revenue and customer frustration. Coordinating deliveries at this scale — across hundreds of sites, each with unique requirements and timelines — requires more than just logistics. It demands precision, accountability, and a trusted partner who can deliver on their word.

Our Approach

At PFM, we leverage our end-to-end, in-house model to remove the risks that often derail large-scale projects. From warehousing to transportation, installation to coordination, our teams managed every step under one roof.

Here’s how we delivered with certainty:

  • Streamlined Communication – One point of contact to eliminate delays and bottlenecks.
  • Nationwide Coverage – Coordinating across multiple states, ensuring consistency at every site.
  • Trained Teams – Specialist technicians who understand sensitive and high-value equipment.
  • Real-Time Tracking – Visibility and accountability at every stage.
7 Eleven Case Study - Hero

The Results

The outcome spoke for itself:

  • 232 stores delivered in 21 days
  • Zero missed deadlines
  • No unplanned downtime
  • Consistent execution nationwide

By combining speed with reliability, we minimised disruption and maximised customer experience — proving once again why Australia’s biggest brands trust PFM with their sensitive freight.

Why It Matters

This project wasn’t just about moving fridges. It was about protecting brand reputation and ensuring customers could rely on 7-Eleven’s services without interruption. At PFM, we know that in today’s world, logistics is no longer a back-office function — it’s a frontline driver of customer satisfaction and business growth.